Newspapers, magazines and online publications around the world have struggled
with diminishing revenues for years. To combat this, publishers have tried
everything from moving to smaller, cheaper premises, reducing headcounts,
dropping sections, integrating workflows, shaving centimetres off page sizes
here, downpaging editions there. But staffing levels, editorial budgets and
paginations can be cut only so much before the consumer notices, stops buying,
and the downward cycle continues.
Increasingly, media companies are beginning to realise that they need to
concentrate on what they do best. Their consumers come to them because of what
they create, not how they produce what is created. The first thing that matters
is content – the news stories, the features, the analysis, the comment. Yet, the ratio of
cost spent on the creation of content versus the production of content has long
been skewed, for historical reasons, towards the latter.
Producing newspapers, magazines and online publications in the traditional
method is a costly business, but this process adds very little value.
Publishers can no longer afford to stick to outdated historical work practices,
often involving well-paid production staff unwilling or unable to embrace
change.
Publishers today need to maximise the time and money spent on the most important
aspect of their business – creating content – while engaging a third party to deliver the rest. The maxim for survival in
21st-century media is: focus on what you do best, outsource the rest.
Traditionally, outsourcing within the media industry has been limited to wire
services, syndication and supplements, but it is now reaching into every aspect
of the daily editorial process: copy editing, layout, design, text sub-editing,
as well as website updating and moderation. In a digital world, everything can
be done somewhere else, more cheaply and – with 7daymedia – to better quality.
Most outsourcing companies promise to cut costs without compromising on quality.
Unfortunately, the reality for many disappointed publishers is that these
companies deliver on the first only by forsaking the second. Then, what had
seemed like an attractive solution suddenly becomes another problem damaging
the quality of the finished product and affecting business.
The principal problem for most outsourcing companies is that they can only
deliver on the cost reductions they promise by employing poorly paid,
inexperienced staff, often based in remote locations not known for their pools
of journalistic talent, or for their proficiency in the English language.
7daymedia is not most outsourcing companies.
– It is passionate about quality journalism.
– It demonstrates on a daily basis that outsourcing increases standards – not diminishes them.
– It believes that outsourcing does not have to mean offshore.
For 7dm, quality is as important as price: there is no compromise on either.
With our national newspaper and magazine experience, and our worldwide network
of creative, talented journalists and designers, we guarantee a consistently
quick turnaround of first-rate pages produced as per deadline requirements – week to week, day to day, hour to hour.
And we are able to offer these bespoke, high-end services below the prices other
companies charge to impose their substandard production “solutions”.
So, if you want to transform your business to accomplish more, faster, at less
cost and to better quality, please contact us now for a free consultation.
7daymedia was set up to meet the growing demand for quality outsourced editing
services to newspapers, magazines and online publications. Unlike other media
outsourcing companies, 7dm offers bespoke solutions for our customers, designed
to save money and improve the quality of the finished product, while providing
knowledge of local markets, flexibility and stability. Our services include
content sub-editing, copy editing, composition, layout, redesign,
proof-reading, as well as website editing, updating and moderation.
7dm was founded in London, but has worldwide experience, particularly across
Europe, North America and Australia.
We can deliver:
– Talented, motivated designers, editors and sub-editors working when and where
you want them;
– Print-ready pages, to final proof quality, to deadline, 24 hours a day, 365 days
a year;
– A full range of editing and design services, helping to re-invent and refresh
existing publications, or to conceptualise and bring to life new products; and
– Internet-savvy services to keep your website content up to date, relevant, and
search-engine- and customer-friendly, day and night.
